2026 American Music Awards (AMAs) Drives Search Spikes Across 5 Countries
2026 American Music Awards (AMAs) Drives Search Spikes Across 5 Countries
According to Kiolix Pulse trend data, amas and related keywords are trending across 5 countries on Google Trends as of May 26, 2026. The 52nd American Music Awards — where all winners are determined entirely by fan votes — took place on Monday, May 25, in Las Vegas, drawing search interest from multiple countries as results and performances rolled in.
Search Trend Overview
| Country | Estimated Google Trends Interest |
|---|---|
| 🇺🇸 United States | 50,000+ searches |
| 🇧🇷 Brazil | 2,000+ searches |
| 🇲🇽 Mexico | 500+ searches |
| 🇦🇷 Argentina | 200+ searches |
| 🇬🇧 United Kingdom | 200+ searches |
Top related queries include ama awards 2026, american music awards 2026, and where to watch amas, with interest coming from both English-speaking and Spanish-speaking markets. The US accounts for the vast majority of search volume, with Brazil a distant second.
Event Overview
The 52nd American Music Awards took place at the MGM Grand Garden Arena in Las Vegas, Nevada, airing live on CBS and streaming on Paramount+. Queen Latifah hosted the ceremony — her second time in the role, returning 31 years after co-hosting in 1995.
The AMAs determine nominees based on streaming, album and song sales, radio airplay, and tour grosses, with winners chosen entirely by public fan vote. The show has billed itself as the world's largest fan-voted award show since its founding in 1974.
This year's ceremony introduced 12 new categories, including Breakout Tour, Breakthrough Album of the Year, and Best Throwback Song.
Key Nominees and Performers
Taylor Swift led all nominees with eight nods, including Artist of the Year, Album of the Year (The Life of a Showgirl), and Song of the Year ("The Fate of Ophelia"). Swift holds the all-time record for AMA wins with 40 career trophies.
Morgan Wallen, Olivia Dean, Sabrina Carpenter, and Sombr each followed with seven nominations.
BTS earned three nominations — Artist of the Year, Song of the Summer ("Swim"), and Best Male K-Pop Artist — riding the momentum of their comeback album ARIRANG, released shortly after the group reunited following mandatory military service. The group made a special appearance at the show, their first at an awards ceremony in four years. BTS made history at the 2017 AMAs as the first Korean act to perform on the show, and now holds 11 AMA trophies in total.
Performers on the night included Billy Idol, KATSEYE, New Kids on the Block, Pussycat Dolls (joined by Busta Rhymes), Teddy Swims, and Twenty One Pilots, among others.
Karol G received the International Artist Award of Excellence.
Key Winners
Winners were announced live throughout the broadcast on May 25. Notable results include:
- Song of the Year: EJAE, Audrey Nuna, and Rei Ami — the singing voices of HUNTR/X from the Netflix animated film KPop Demon Hunters — for "Golden"
- Best Rock/Alternative Song: Sombr — who also performed on the night shortly after winning
- Full results are available at the official site: theamas.com
Why Search Spiked
The AMAs' fan-voted format consistently draws heavy participation from global K-pop and Latin fandoms. BTS's first awards show appearance in four years, KATSEYE's performance, and Karol G's award are key factors behind elevated search activity in Brazil, Mexico, and Argentina. The high volume of where to watch amas queries further reflects real-time demand for the broadcast across time zones.
Trend Data
Country-level Google Trends detail for this topic is available via Kiolix Pulse:
- Kiolix Pulse Trend Dashboard
- United States — amas trend
- Brazil — amas trend
- Mexico — amas trend
- Argentina — amas trend
- United Kingdom — amas trend
Trend data in this post is based on Google Trends search interest figures aggregated by Kiolix Pulse (https://pulse.kiolix.com).
Sources
- https://www.rollingstone.com/music/music-news/amas-2026-complete-winners-list-1235568180/
- https://www.hollywoodreporter.com/music/music-news/2026-american-music-awards-winners-list-1236605519/
- https://parade.com/tv/american-music-awards-2026
- https://www.billboard.com/lists/2026-american-music-awards-performers-presenters/
- https://www.gmanetwork.com/news/showbiz/showbizabroad/983949/amas-2026-taylor-swift-leads-nominations-bts-earns-nods-weeks-after-return/story/
- https://en.wikipedia.org/wiki/American_Music_Awards_of_2026
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