(G)I-DLE's 'Mono' Takes #1! US YouTube Video Trends Analysis - January 28, 2026

 

(G)I-DLE's 'Mono' Takes #1! US YouTube Video Trends Analysis - January 28, 2026

Trend Overview

As of January 28, 2026, the US YouTube market is showing an interesting mix of diverse content genres. From K-pop music to Marvel series trailers and gaming content, a wide range of categories dominate the top rankings, reflecting the diversified tastes of American viewers.

Top 5 Popular Video Analysis

1st Place: (G)I-DLE - 'Mono (Feat. skaiwater)' Official Music Video

i-dle Mono Music Video

Recording 2 million in popularity and claiming the top spot, (G)I-DLE's new release once again proves K-pop's powerful influence in the US market. The collaboration with American artist skaiwater is evaluated as a strategic attempt to break down boundaries in the global music market.

2nd Place: Marvel Television's Daredevil: Born Again Season 2 Teaser Trailer

Daredevil Born Again Season 2

Also recording 2 million in popularity, the Daredevil Season 2 trailer demonstrates American fans' continued enthusiasm for Marvel content. The expansion of the MCU (Marvel Cinematic Universe) continues to serve as a powerful driver of viewer engagement.

3rd Place: Don't Call Me Noob T-T

Don't Call Me Noob

This gaming-related content, recording 1 million in popularity with its humorous title, resonated with the gaming community. The steady popularity of gaming content forms an important pillar of the US YouTube market.

4th Place: Rocío Dúrcal - Como Tu Mujer (With Lyrics)

Rocio Durcal Como Tu Mujer

Latin music's entry into the top rankings reflects the influence of the Hispanic population in the US and the demand for multicultural content. It's noteworthy that classic Latin ballads continue to be beloved.

5th Place: Virtual Boy – Nintendo Classics Overview Trailer

Virtual Boy Nintendo Classics

Nintendo's classic gaming console introduction video proves the effectiveness of nostalgia marketing. Interest in retro gaming has established itself as a content strategy that appeals to both millennials and Gen Z.

Key Trend Insights

1. Genre Diversification

Analysis of the top 20 videos shows a balanced distribution of various categories including music (K-pop, Latin, classic rock), entertainment (movie/drama trailers), gaming, and comedy. This suggests that US YouTube viewers' tastes are becoming increasingly segmented.

2. K-pop's Sustained Influence

(G)I-DLE's achievement of the top spot demonstrates that K-pop has established itself as a core genre in the US mainstream music market, beyond just being a trend. In particular, collaboration with American artists represents a successful case of market expansion strategy through cultural fusion.

3. Gaming Content Dominance

Among the top 20, gaming-related content (Helldivers 2, Warhammer 40,000: Dawn of War 4, horror game reviews, etc.) is included in significant numbers. With the growth of the gaming industry, gaming-related YouTube content has emerged as a core category.

4. The Power of Entertainment Franchises

Content from major entertainment franchises like Marvel and movie trailers consistently records high view counts. Marvel in particular continues to drive ongoing fan participation through TV series expansion.

5. Rise of Nostalgia Marketing

The revisiting of past content such as Virtual Boy and classic music (Queen - Bohemian Rhapsody) shows that retro trends remain an effective content strategy.

Data Source & Sharing

This blog post was created based on real-time YouTube video trend data from Trend Now.

Data Source: https://trend-now.org/ko/video-trends/us

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